Thursday, April 14, 2011

I'm Good At What I Do, Let Me Do It.

As kids, our parents encourage us to find something we truly enjoy and turn it into a fulfilling career. Because as we all know, living isn't free. And why shouldn't you do something you enjoy everyday AND get paid for it.

I chose to be an artist. In short, I get paid to color and play with shapes all day. Who wouldn't love that, right? In reality its a lot more complicated than red triangles and blue squares. WAY more complicated. Especially when non-artists try to be artists and they start stepping on my toes. Let me do my job and you will be happy with your design. I promise. This is what I do.

If you absolutely can't let your design rest in the capable hands of a talented artist, and you insist on shoving me aside, here are a few tips. These will make my job a hell of a lot easier and in the end, your design better. So its a win-win. Please pay attention.

1. Magic is for Fairy Tales. A low-resolution 72 dpi web image cannot be magically made into a 300 dpi high- resolution print ready image. Its like trying to shove a square peg through a round hole. You can force it as much as you want. But the result is going to look like shit. And if you want your design to look like shit, then that's cool. But don't blame it on me. When I ask for high-res or vector files its not because I'm not talented, its because I want my work to be high quality and there's nothing I can do to make 72 dpi look better.

2. My Taste Will Not Match Yours. Please don't tell me to design whatever I think looks good if you know exactly what you want. It makes me feel like an idiot for wasting my creative time.

3. Color Varies. If you know what color you want used, please pick a Pantone. I see colors differently than you do. But Pantones are universal. I can match a Pantone no matter what the medium.

4. Be Patient. Creativity, as limitless as it is, is a process. And it takes time. To create something from nothing that inspires and makes a statement in today's world is hard. Especially when you do it every day. Give me time to work some magic.

5. You Are My Client, And I Want You To Be Happy. Lets be honest. What you want designed, really might not be very good. In fact, it might be kind of horrid. But in the end, you're paying me to do it. So I will give you what you want, with a smile on my face. But that particular piece will not make an appearance in my portfolio.

So please, for the love of all the beautiful art in the world, let me do what I do best. You won't be disappointed. I promise. Because unlike the masses that hate their job, I take pride in my work and I love what I do.

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